I was lucky to get to illustrate Laura Secord Easter and Christmas Campaign.
For the Easter commission, I was sent their featured bunny and a catalogue of their products. My husband (a graphic designer) and I were able to create a direct mailer with artwork on the front and coupons on the back. I really enjoyed letting my imagination go and produce a sweet childhood story. A little girl sitting on the grass peaking into her basket with the Easter bunny by her side and a little chick pulling Laura Secord’s iconic Easter egg in a wagon. So much fun!
For the Christmas campaign, we created another direct mail. This time they wanted to feature their Christmas Teddy which they sent me along with their product catalogue. I decided to illustrate Santa holding the Laura Secord box of chocolates along with their Christmas Teddy Bear.
I also included my100 year celebration submission to Laura Secord. It was a 3 fold brochure with a outer package design. I created the look by incorporating my original card art with new illustrations of the Laura Secord product line.