Laura Secord

I was lucky to get to illustrate Laura Secord Easter and Christmas Campaign.
For the Easter commission, I was sent their featured bunny and a catalogue of their products.  My husband (a graphic designer) and I were able to create a direct mailer with artwork on the front and coupons on the back.  I really enjoyed letting my imagination go and produce a sweet childhood story.  A little girl sitting on the grass peaking into her basket with the Easter bunny by her side and a little chick pulling Laura Secord’s iconic Easter egg in a wagon.  So much fun!
For the Christmas campaign, we created another direct mail.  This time they wanted to feature their Christmas Teddy which they sent me along with their product catalogue.  I  decided to illustrate Santa holding the Laura Secord box of chocolates along with their Christmas Teddy Bear.
I also included my100 year celebration submission to Laura Secord.  It was a 3 fold brochure with a outer package design. I created the look by incorporating my original card art with new illustrations of the Laura Secord product line.